How To Plan A Corporate Event In High Point

18 August, 2024

From a casual team-building event to a red-carpet gala, company events are a chance for you and your coworkers to relax and celebrate together. A corporate event is a great way to boost morale while bringing together people from across your company. 

Here is what you need to know if you’re looking to book your corporate event in High Point, North Carolina. 

STEPS FOR CORPORATE EVENT PLANNING

There’s a lot that can go into corporate event planning. Fortunately, you don’t need to get overwhelmed. Below is a step-by-step guide to planning a corporate event. 

  • Determine the purpose:

    Before deciding on what type of corporate event to host, determine the goals of the event and ways to measure its success. Know what you want to achieve by the end of the event, whether it’s honoring employee’s successes or improving engagement levels. Once you’ve identified your goals, figure out how to evaluate whether each goal was achieved. Some easy ways to evaluate your corporate event include attendee check-ins or post event surveys. 

  • Budget:

    Budgeting is one of the most important steps of corporate event planning. In addition to ensuring you don’t go over your company’s budget, it also sets the boundaries for what you can spend on. Take critical factors into account, such as the venue location, available equipment, and necessary services, and come up with a proposal based on the target number of guests. 

  • Set a date:

    Deciding the date is another critical step in your event’s success. Know your company calendar to avoid other major events, poll your coworkers and keep in mind what date and time your attendees would prefer.
     

  • Assemble your team:

    Corporate event planning is not a one-person show. An event planning committee not only delegates the work but engages with employees before the event even starts. Having committees for programming, catering, theming and marketing allows your coworkers to step outside their comfort zone while working toward a common goal. 

  • Start promoting the event:

    As soon as you have your date set in stone and know your general programming plan, it’s time to start engaging with your employees. Begin marketing the event as soon as you can, promoting it on multiple channels to reach as many employees as possible. From social media posts to personalized emails, there are several ways to reach out and make genuine connections to generate RSVPs and guarantee a good turnout. 

  • Plan for an unforgettable night:

      Successful corporate events include personalized programming and valuable experiences that allow your guests to walk away with a stronger work ethic and pride in their company. By tailoring your corporate event to your audience, you can create an unforgettable night that your employees will love.

HOST YOUR HIGH POINT CORPORATE EVENT AT THE LOFT

No matter the size or style of your High Point corporate event, rely on the expert team at The Loft to plan the perfect celebration. Located in the historic Congdon Yards campus, The Loft offers several accommodating and spacious meeting rooms that can adapt to fit any corporate event, retreat or reception. Reach out today to book a tour or consultation.